We’ve been raised on the gospel of self-reliance:Be your own person. Own your voice. Prove your value. Pull yourself up by your own bootstraps. And in many ways, that mindset has served us.It’s why we set goals, work hard, learn fast, and show up with conviction. But when it comes to building a brand, that same mindset breaks down:You don’t … Read More
How to Make a Great First Impression (It’s Not What You Think)
You don’t get a warm-up.First impressions hit fast — and they stick.In just a few seconds, people decide two things: Do I like you? Can I trust you? Not “Are you brilliant?”Not “Are you the most qualified?” Psychologists call this the warmth + competence model — and it explains almost every reaction people have to you in the first few … Read More